Tasked with a one-month timeline from concept to execution, I produced a multi-day activation that not only showcased Mercedes-EQ’s innovative electric vehicle but also incorporated a high-profile influencer event, an outdoor display tent, and an intimate concert. The challenge began with an ambitious timeline. Within one month, we had to conceptualize, plan, and execute an activation that highlighted the Mercedes-EQ brand ethos and create an unforgettable experience for guests and influencers alike. The focal point of the activation was to crane in a display vehicle onto the property – a logistical challenge that required meticulous planning and coordination with local authorities and vendors to ensure compliance and safety. On the property the team and I looked at how we could transform the intimate room suites into activation spaces for presentations, an influencer panel and concert with SOSUPERSAM and LION BABE. 

With the concept and plans approved, the focus shifted to execution. As we had multiple activations our onsite team needed to turn over spaces and shift the layouts out of site of the guests. Coordinating these movements when the invited guests were off property or asleep allowed for seamless turnover and maintaining the magic of the experience.